KNOW AND ACT ON CONSUMER NEEDS AND WANTS

We provide the first step in understanding consumer insights at web scale with machine speed, uncovering the important facets of your relationship with your engaged consumer audience and target consumers.

Oculus360 Consumer Insights Home Screen

CONSUMER UNDERSTANDING IS KEY TO ESTABLISHING MEANINGFUL CONNECTIONS

Oculus360 delivers actionable consumer insights on the strength of your own or your competitor’s brand connection to consumers. Our cognitive computing platform leverages AI to uncover these insights by aggregating and processing consumer generated content to identify consumer demand  – providing the ability to help create, shape, and manage those connections.

COMPREHENSIVE DATA COLLECTION & NORMALIZATION

With our vast array of data providers and collection and cleansing tools, we can assemble the right data for your industry to address your challenges

TIMELY PROCESSING OF MILLIONS OF CONSUMER COMMENTS

The Oculus360 platform learns to identify and extract bottoms-up patterns from vast volumes of data, even in a new industry, within days providing you with speed to act

DELIVERING ACTIONABLE UNAIDED AND ORGANIC INSIGHTS

Our actionable insights derived from online consumer engagement provides a key differentiator for brands that view digital as a strategic channel

Oculus360 uncovers the motivations of the consumer that enable deeper connections

Uncover consumer choice drivers by processing and understanding millions of consumer reviews and comments from various online channels to obtain…

Oculus360 Quadrant

USAGE PATTERNS

Know why and how consumers use products across various occasions

PRODUCT BENEFITS

Identify which benefits are most effective in driving consumer purchase

KEY PERCEPTIONS

Know which features, occasions, and perceptions are most important in the category

INTUITIVE DISCOVERY INTERFACE

In addition to our more prescriptive pre-built insights, v3 of our platform was designed from the ground up to provide an intuitive, if not fun, exploration experience. Our customers value our ability to comprehensively yet quickly identify who is using a product or engaged with a brand, how this group is competitively similar or different across a category, industry, or digital channels, and what the preferences and perceptions are for how well a product or brand fits with consumption or moments of demand. 

Learn more… 

LEVERAGE INDUSTRY DETAILS TO OBTAIN CONSUMER INSIGHTS

DEMAND SIGNALS

Know which elements of demand are most important in the category

OCCASIONS OF CONSUMPTION

Our patent pending technology extracts and organizes the times or settings that best illustrate consumer usage of products

PRODUCT FEATURES

Our insights provide a bottom-up viewpoint of features and characteristics of a product or brand that are being perceived by consumers

CONSUMER PERCEPTIONS

Consumer opinions, beliefs, and judgments about a product, including how well it functions, satisfies their needs or wants, is designed or connects with consumers emotively

INSIGHTS FOR CONSUMER SEGMENTS

CONSUMER SNAPSHOTS

Understanding the differences in audience engagement for your industry, your brand, your products and the products and brands of your competitors, provides actionable insights into potential marketing strategies

GENDER

At the highest level, we infer through word usage, implicatures, and machine learned models the gender of the speaker, even when it is not known or explicitly declared

AGE BY GENERATION

Because each generation has different life experiences and ways of speaking, our models can infer the generational age-range of the speaker to give you an idea of the age of an existing or target audience

PERSONALITY

Armed with gender and age, we then identify the personality characteristics of an audience to help you understand the best ways to authentically engage with your target audience

“What we received back was like looking at a weather map of the category by different consumer generations, category occasions, and associations. It opened our eyes to the online conversations that were happening, but also who was NOT actively included in those conversations—the Millennial generation— O360’s consumer insights helped underscoring a massive brand opportunity.”

Burr Gavin, Epsilon

LEARN MORE ABOUT US

SCHEDULE A DEMO
AbrahamWelcome