Oculus360 delivers actionable consumer insights on the strength of your own or your competitor’s brand connection to consumers. Our cognitive computing platform leverages AI to uncover these insights by aggregating and processing consumer generated content to identify consumer demand – providing the ability to help create, shape, and manage those connections.
Uncover consumer choice drivers by processing and understanding millions of consumer reviews and comments from various online channels to obtain…
Know why and how consumers use products across various occasions
Identify which benefits are most effective in driving consumer purchase
Know which features, occasions, and perceptions are most important in the category
In addition to our more prescriptive pre-built insights, v3 of our platform was designed from the ground up to provide an intuitive, if not fun, exploration experience. Our customers value our ability to comprehensively yet quickly identify who is using a product or engaged with a brand, how this group is competitively similar or different across a category, industry, or digital channels, and what the preferences and perceptions are for how well a product or brand fits with consumption or moments of demand.
“What we received back was like looking at a weather map of the category by different consumer generations, category occasions, and associations. It opened our eyes to the online conversations that were happening, but also who was NOT actively included in those conversations—the Millennial generation— O360’s consumer insights helped underscoring a massive brand opportunity.”
Burr Gavin, Epsilon