Harness AI to convert millions of consumer comments into unique demand insights

Oculus360 has built a unique AI platform from the ground up to identify consumer needs and wants, providing Agencies and Brands with contextual consumer insights at web scale. Armed with our patent-pending orchestration of proprietary AI models identifying consumption occasions, consumer attitudes, perceptions, and behaviors, we can help you improve consumer engagement and uncover new growth opportunities

Oculus360 Consumer Insights Home Screen

CONSUMER UNDERSTANDING IS KEY TO ESTABLISHING MEANINGFUL CONNECTIONS

Oculus360 delivers actionable consumer insights on the strength of your own or your competitor’s brand connection to consumers. Our cognitive computing platform leverages AI to uncover these insights by aggregating and processing consumer generated content to identify consumer demand  – providing the ability to help create, shape, and manage those connections.

COMPREHENSIVE DATA COLLECTION & NORMALIZATION

With our vast array of data providers and collection and cleansing tools, we can assemble the right data for your industry to address your challenges

TIMELY PROCESSING OF MILLIONS OF CONSUMER COMMENTS

The Oculus360 platform learns to identify and extract bottoms-up patterns from vast volumes of data, even in a new industry, within days providing you with speed to act

DELIVERING ACTIONABLE UNAIDED AND ORGANIC INSIGHTS

Our actionable insights derived from online consumer engagement provides a key differentiator for brands that view digital as a strategic channel

Oculus360 uncovers the motivations of the consumer that enable deeper connections

Uncover consumer choice drivers by processing and understanding millions of consumer reviews and comments from various online channels to obtain…

Oculus360 Quadrant

USAGE PATTERNS

Know why and how consumers use products across various occasions

PRODUCT BENEFITS

Identify which benefits are most effective in driving consumer purchase

KEY PERCEPTIONS

Know which features, occasions, and perceptions are most important in the category

INTUITIVE DISCOVERY INTERFACE

In addition to our more prescriptive pre-built insights, v3 of our platform was designed from the ground up to provide an intuitive, if not fun, exploration experience. Our customers value our ability to comprehensively yet quickly identify who is using a product or engaged with a brand, how this group is competitively similar or different across a category, industry, or digital channels, and what the preferences and perceptions are for how well a product or brand fits with consumption or moments of demand. 

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“What we received back was like looking at a weather map of the category by different consumer generations, category occasions, and associations. It opened our eyes to the online conversations that were happening, but also who was NOT actively included in those conversations—the Millennial generation— O360’s consumer insights helped underscoring a massive brand opportunity.”

Burr Gavin, Epsilon

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